New Wave is a free information source for law firms, focusing on Canadian legal marketing. We write about essential insights for lawyers regarding digital marketing for lawyers and effective law firm advertising.
Our editor-in-chief, Alistair Vigier, has been immersed in the legal industry since 2015. During this period, he has engaged with thousands of lawyers across Canada about Canadian legal marketing.
Alistair observed that at least 95% of Canadian lawyers lack knowledge about marketing and advertising strategies.
For those who do have a website and allocate budget towards advertising, they often resort to the simplest options available. Typically, this means setting up a Facebook page with a modest following of just 50 followers and spending excessively on Google Ads at $100 per click.
Many Canadian lawyers who neglect digital marketing for lawyers rely heavily on referrals from fellow attorneys. This approach can lead to inconsistency; one month might yield an abundance of referrals, while the next may bring a stark decline.
This reliance on referrals is not an effective way to grow your law firm in Canada.
Helping Lawyers Reach The Public
Our mission with this website is to educate lawyers so they can enhance their outreach to the Canadian public.
Lawyers possess expertise in providing legal advice, yet many individuals make significant decisions without consulting a lawyer first.
When lawyers are unable to effectively advertise their services, it creates an unfair advantage in the market.
Without naming them, we are aware of numerous law firms that excel in marketing but fail in their legal practice. These firms often engage in dishonest billing practices and manipulate online reviews, posting numerous fake positive reviews while also fabricating negative Google and Clearway Law reviews about their competitors.
Avoiding Dishonest Law Firms In Canada
Clients or members of the public who leave a 1-star review for these dishonest law firms often receive cease and desist letters. Unfortunately, such tactics prove effective, allowing these unscrupulous firms to continue attracting clients.
We aim to assist lawyers who excel in their legal practice but struggle with aspects like SEO and digital marketing for lawyers. Check out our legal marketing blog for more insights.
Additionally, we will be publishing articles about legal tech companies that Canadian law firms should collaborate with, as well as those to steer clear of.
New Wave welcomes guest contributors who wish to submit articles focused on Canada and law firm advertising.
This website is a free resource for Canadian lawyers who want to learn about digital marketing for lawyers and law firm advertising. We post blogs about Canadian legal marketing. If you are a lawyer in Canada and have a specific topic in mind, feel free to reach out to us!
This website will focus on law firm advertising specifically tailored for Canadian legal marketing. Law firms are much different than other types of businesses; for instance, people generally don't want to 'follow' law firms on social media. Explore our blog section to start learning more about effective digital marketing for lawyers.
We are a free information source for lawyers in Canada. While we understand that lawyers are extremely busy practicing law, it is essential for them to allocate time to learn about Canadian legal marketing. The law firms in Canada that are well-versed in digital marketing for lawyers often attract the majority of clients through effective law firm advertising.
