New Wave is a free information source for law firms. We write about what lawyers need to know about marketing and advertising
Our editor-in-chief, Alistair Vigier, has been in the legal industry since 2015. In that time, he has spoken with thousands of lawyers in Canada about marketing.
Alistair noticed that at least 95% of Canadian lawyers don't know anything about marketing and advertising.
If the lawyers have a website at all, and actually spend money on advertising, they normally just do the thing that is easiest to understand. Normally this is having a Facebook page (with only 50 followers) and spending $100/click on Google Ads.
Canadian lawyers that don't care about marketing rely on referrals from other lawyers. The problem with this is that it's inconsistent. You might get too many referrals one month, and then not enough the next month.
It's not a good way to grow your law firm in Canada.
Helping Lawyers Reach The Public
Our mission with this website is to educate lawyers, so they can do a better job in reaching the Canadian public.
Lawyers are experts in providing legal advice, and too many people in the public make important decisions without hiring a lawyer first.
If lawyers can't advertise their services, it creates an unfair advantage.
Without naming them, we know of many law firms, that are amazing at marketing, and who are terrible lawyers. They are dishonest with their billing and they post lots of fake positive reviews. They also post fake negative Google and Clearway Law reviews for other law firms.
Avoiding Dishonest Law Firms In Canada
Any client or member of the public that leaves a 1-star review of these dishonest law firms gets a cease and desist letter. But it works, these dishonest law firms get the clients.
We want to help the lawyers that are good at their jobs but suck at things like SEO and digital marketing. Read our legal marketing blog to learn more.
We are also going to post articles about legal tech companies that Canadian law firms should work with, and those they should avoid.
New Wave is open to working with guest contributors who want to send us articles. Please make sure they focus on Canada and legal advertising.
This website is a free resource for Canadian lawyers who want to learn about digital marketing and advertising. We post blogs about legal marketing. If you are a lawyer in Canada, and you want us to write about a specific topic, reach out to us!
This website will focus on advertising for law firms. Law firms are much different than other types of businesses. For example, people don't want to "follow" law firms on social media. See our blog section to start learning.
We are a free information source for lawyers in Canada. While we know lawyers are very busy practicing law, they still need to take the time to learn about advertising. The Canadian law firms that are knowledgeable about marketing get most of the clients.
Watch an interesting legal video below.
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